NEW WIENERSCHNITZEL INCENTIVE PROGRAM SHORTENS THE ROI GAP
WIENERSCHNITZEL INCENTIVE PROGRAM TARGETS 20 INVESTORS WITH ANY EYE FOR GROWTH AND A LOVE FOR HOT DOGS
Hot dog leader is reducing franchise fees from $32,000 to $5,000 and cutting Year 1-3 royalty payments to 1% for the first 20 franchisees who qualify in 2019
New development focusing on end-cap units with drive-thru as a cost-efficient investment with above average sales
IRVINE, Calif. (Jan. 15, 2019) – Looking to extend its current new-store growth well into the New Year, Wienerschnitzel, the #1 hot dog brand in the 2019 Entrepreneur Franchise 500 2019 Entrepreneur Franchise 500, has launched a limited franchise incentive program in 2019 that will reward 20 investors with significantly reduced franchise and royalty fees during the first three years of business.
The first-ever program, announced today, allows 20 franchisees to pay a heavily discounted, one-time franchise fee of just $5,000 – 84% off the normal fee of $32,000 – and a record-low 1% royalty fee for the first three years in business. To qualify for the reduced royalties, investors need to start construction of their new Wienerschnitzel restaurant within 18 months of signing their agreement and meet other obligations.
While the offering targets new investors, especially existing restaurant franchisees wanting to diversify their hamburger, Mexican, chicken, sandwich and pizza portfolios with a proven and unique concept, it is also being extended to Wienerschnitzel’s existing franchise owners.
Founded in 1961 in Wilmington, Calif., south of downtown Los Angeles, Wienerschnitzel serves its signature Hot Dogs, Chili Cheese Dogs, Chili Cheese Fries and Tastee-Freez frozen desserts at 325 franchised restaurants in 11 states.
For the second consecutive year, the brand was ranked #1 in the hot dog category in the Entrepreneur Magazine Franchise 500.
“2018 was an extremely positive year for Wienerschnitzel in same store sales increase and new store openings for the 57-year-old, Irvine, Calif.-based brand,” said Ted Milburn, Wienerschnitzel’s director of franchise development. “However, as good as the year was, 2019 already has 20 new stores on the development calendar and that number is growing. New-franchise interest has spiked due to a refined business model and a unique concept that is repeatedly described as, ‘nothing else like it.’ Wienerschnitzel offers a craveable menu that differs from other QSR options with quality food at some of the lowest cost-of-goods in the industry.”
“We’re using this franchisee incentive program – limited to the first 20 investors who inquire and qualify – to jump-start the New Year. This is not a limited-time offer. When these 20 licenses are sold, this incentive program will end.”
According to Milburn, the focus of the program is the growth potential of Wienerschnitzel’s end-cap with drive-thru restaurant design, a popular configuration that typically costs 50-percent less to develop than a traditional, free-standing building.
Opportunities to own a Wienerschnitzel franchise are available in many U.S. regions, especially in the western U.S., Midwest and Southern states. Single, three-unit, and larger Area Representative licenses granting exclusivity for entire markets are driving Wienerschnitzel’s growth.
Wienerschnitzel is a member of Galardi Group, Inc. A family-owned company, the Galardi Group franchises 325 Wienerschnitzel restaurants throughout the western U.S. For franchising information, visit www.wienerschnitzel.com/hot-dog-franchise/.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel is one of the real pioneers of the quick-service food industry. Having successfully carved out a niche with hot dogs, The World’s Largest Hot Dog Chain serves more than 120 million hot dogs annually. Irvine, Calif.-based Galardi Group, Inc., franchises 357 restaurants in 19 states, including Wienerschnitzel, Hamburger Stand, and Tastee-Freez LLC.
An iconic American brand with a devoted following for over 57 years, the company recently introduced a next-generation store design that combines a unique and simple menu featuring chili dogs, chili cheese fries, corn dogs and Tastee-Freez soft-serve desserts with a smaller footprint and a lower cost of entry. As a family owned and operated company, Wienerschnitzel is actively recruiting qualified franchise candidates to grow with the brand.